:root {
  --ink: #0b1730;
  --ink-2: #15264a;
  --muted: #60708c;
  --paper: #f7f9fc;
  --white: #ffffff;
  --line: #dfe6f1;
  --blue: #246bfe;
  --blue-deep: #1743a5;
  --mint: #c9f6e2;
  --whatsapp: #25d366;
  --orange: #ffb24c;
  --shadow: 0 24px 70px rgba(12, 32, 74, .14);
  --radius-lg: 28px;
  --radius-md: 18px;
  --max: 1180px;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  color: var(--ink);
  background: var(--paper);
  font-family: "Heebo", "Arial", sans-serif;
  font-size: 16px;
  line-height: 1.65;
  direction: rtl;
}
a { color: inherit; text-decoration: none; }
button, a { -webkit-tap-highlight-color: transparent; }
button { font: inherit; }
.container { width: min(var(--max), calc(100% - 48px)); margin: 0 auto; }
.skip-link { position: fixed; top: 12px; right: 12px; z-index: 100; transform: translateY(-150%); background: var(--ink); color: white; padding: 10px 16px; border-radius: 8px; }
.skip-link:focus { transform: translateY(0); }

.site-header {
  position: sticky;
  top: 0;
  z-index: 20;
  background: rgba(247, 249, 252, .86);
  border-bottom: 1px solid rgba(223, 230, 241, .82);
  backdrop-filter: blur(18px);
}
.header-inner { min-height: 76px; display: flex; align-items: center; justify-content: space-between; gap: 30px; }
.header-actions { display: flex; align-items: center; gap: 14px; direction: ltr; }
.brand { display: inline-flex; align-items: center; gap: 11px; font-size: 1.1rem; font-weight: 900; letter-spacing: .12em; direction: ltr; }
.brand-mark { width: 35px; height: 35px; display: grid; place-items: center; color: var(--blue-deep); background: transparent; border: 0; border-radius: 0; box-shadow: none; font-size: 1.45rem; line-height: 1; position: relative; }
.brand-mark::after { content: ""; position: absolute; left: 5px; right: 5px; bottom: 3px; height: 3px; border-radius: 999px; background: var(--mint); transform: rotate(-8deg); }
.brand small { display: block; color: var(--muted); font-size: .56rem; letter-spacing: .18em; font-weight: 700; margin-top: -3px; }
.nav { display: flex; align-items: center; gap: 24px; color: #40506c; font-size: .95rem; font-weight: 700; }
.nav a { transition: color .2s ease; }
.nav a:hover, .nav a:focus-visible { color: var(--blue); }
.nav a[aria-current="page"] { color: var(--ink); font-weight: 900; }
.nav a[aria-current="page"]::after { content: ""; display: block; height: 3px; margin-top: 3px; border-radius: 999px; background: var(--blue); }
.header-cta { background: var(--ink); color: white; padding: 10px 18px; border-radius: 999px; }
.header-cta:hover, .header-cta:focus-visible { color: white !important; background: var(--blue); }
.login-button { display: inline-flex; align-items: center; gap: 6px; padding: 7px 11px; border: 1px solid #cbd6e6; border-radius: 999px; color: var(--blue-deep); background: white; font-size: .78rem; font-weight: 900; white-space: nowrap; transition: border-color .2s ease, background .2s ease, transform .2s ease; }
.login-button::before { content: "↗"; font-size: .95rem; line-height: 1; }
.login-button:hover, .login-button:focus-visible { border-color: #8daeff; background: #eef4ff; transform: translateY(-1px); }

.eyebrow { display: inline-flex; align-items: center; gap: 9px; color: var(--blue-deep); font-size: .78rem; font-weight: 900; letter-spacing: .08em; text-transform: uppercase; }
.eyebrow::before { content: ""; width: 8px; height: 8px; border-radius: 50%; background: var(--orange); box-shadow: 0 0 0 5px rgba(255,178,76,.18); }
h1, h2, h3, p { margin-top: 0; }
h1, h2, h3 { letter-spacing: -.045em; line-height: 1.1; }
h1 { max-width: 680px; margin-bottom: 22px; font-size: clamp(2.8rem, 6vw, 5.8rem); }
h2 { margin-bottom: 17px; font-size: clamp(2.15rem, 4vw, 3.55rem); }
h3 { margin-bottom: 10px; font-size: 1.3rem; }
.muted { color: var(--muted); }
.highlight { color: var(--blue); }
.section { padding: 112px 0; }
.section-head { max-width: 700px; margin-bottom: 45px; }
.section-head p { max-width: 650px; color: var(--muted); font-size: 1.1rem; }

.hero { overflow: hidden; padding: 80px 0 100px; background: radial-gradient(circle at 8% 7%, rgba(201,246,226,.9), transparent 28%), linear-gradient(135deg, #f7f9fc 0%, #eef4ff 100%); }
.hero-grid { display: grid; grid-template-columns: minmax(0, 1.03fr) minmax(420px, .97fr); align-items: center; gap: clamp(42px, 7vw, 100px); }
.hero-copy p { max-width: 630px; color: var(--muted); font-size: 1.15rem; }
.actions { display: flex; flex-wrap: wrap; gap: 13px; align-items: center; margin: 30px 0 25px; }
.button { display: inline-flex; align-items: center; justify-content: center; gap: 9px; border: 1px solid transparent; border-radius: 999px; padding: 13px 22px; font-weight: 900; transition: transform .2s ease, box-shadow .2s ease, background .2s ease; }
.button:hover, .button:focus-visible { transform: translateY(-2px); box-shadow: 0 10px 24px rgba(25, 68, 160, .2); }
.button-primary { background: var(--blue); color: white; }
.button-primary:hover, .button-primary:focus-visible { color: white; background: var(--blue-deep); }
.button-secondary { border-color: #cbd6e6; background: rgba(255,255,255,.7); color: var(--ink); }
.button-secondary:hover, .button-secondary:focus-visible { background: white; }
.trust-row { display: flex; flex-wrap: wrap; gap: 17px 25px; color: #697994; font-size: .88rem; font-weight: 700; }
.trust-row span { display: inline-flex; align-items: center; gap: 7px; }
.trust-row span::before { content: "✓"; color: var(--blue); font-weight: 900; }

.chat-link { display: block; border-radius: 30px; padding: 13px; background: rgba(255,255,255,.5); border: 1px solid rgba(255,255,255,.9); box-shadow: var(--shadow); transform: rotate(1.2deg); transition: transform .25s ease, box-shadow .25s ease; }
.chat-link:hover, .chat-link:focus-visible { transform: rotate(0) translateY(-5px); box-shadow: 0 30px 80px rgba(12, 32, 74, .2); }
.chat-window { overflow: hidden; border: 1px solid #d8e1f0; border-radius: 21px; background: white; }
.window-bar { display: flex; align-items: center; justify-content: space-between; padding: 15px 18px; color: #8290a8; background: #f7f9fc; border-bottom: 1px solid #e6ebf3; font-size: .75rem; direction: ltr; }
.window-title { display: flex; align-items: center; gap: 8px; direction: rtl; color: var(--ink); font-weight: 900; }
.window-title i { width: 25px; height: 25px; display: grid; place-items: center; border-radius: 8px; color: white; background: var(--blue); font-size: .62rem; font-style: normal; }
.window-dots { display: flex; gap: 5px; }
.window-dots i { width: 7px; height: 7px; border-radius: 50%; background: #c7d1df; }
.chat-body { padding: 21px; background: #f0f6f5; }
.chat-date { margin-bottom: 15px; color: #82918f; text-align: center; font-size: .72rem; font-weight: 700; }
.bubble { width: fit-content; max-width: 83%; min-width: 0; margin: 9px 0; padding: 10px 14px; border-radius: 16px; font-size: .92rem; line-height: 1.45; overflow-wrap: anywhere; word-break: break-word; white-space: normal; box-shadow: 0 4px 8px rgba(13, 38, 65, .04); }
.bubble-client { margin-right: auto; margin-left: 0; border-top-right-radius: 5px; background: white; color: #233451; }
.bubble-hero { margin-right: 0; margin-left: auto; border-top-left-radius: 5px; background: #d8fbdc; color: #1c4730; }
.bubble small { display: block; margin-top: 4px; color: #7d9188; font-size: .67rem; }
.chat-input { display: flex; gap: 8px; margin-top: 16px; padding: 9px; border: 1px solid #d9e6e1; border-radius: 13px; background: white; color: #9aa8a6; font-size: .78rem; }
.chat-input span:last-child { margin-right: auto; color: var(--whatsapp); font-size: 1.05rem; }
.chat-caption { display: flex; justify-content: space-between; gap: 15px; margin-top: 15px; padding: 0 5px; color: var(--muted); font-size: .75rem; font-weight: 800; }
.chat-caption strong { color: var(--blue); }

.intro-band { padding: 42px 0; color: white; background: var(--ink); }
.intro-band-inner { display: flex; align-items: center; justify-content: space-between; gap: 30px; }
.intro-band p { max-width: 610px; margin-bottom: 0; color: #bfcbe1; }
.intro-band .eyebrow { color: var(--mint); }
.intro-band .eyebrow::before { background: var(--mint); }
.intro-band h2 { max-width: 650px; margin-bottom: 9px; font-size: clamp(1.8rem, 3vw, 2.8rem); }

.service-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 15px; }
.service-card { min-height: 280px; display: flex; flex-direction: column; justify-content: space-between; padding: 27px; border: 1px solid var(--line); border-radius: var(--radius-md); background: white; transition: transform .2s ease, border-color .2s ease, box-shadow .2s ease; }
.service-card:hover, .service-card:focus-visible { transform: translateY(-5px); border-color: #a7c2ff; box-shadow: 0 17px 36px rgba(31, 69, 136, .1); }
.service-card:focus-visible { outline: 3px solid rgba(36,107,254,.35); outline-offset: 3px; }
.service-number { color: var(--blue); font-weight: 900; font-size: .85rem; direction: ltr; }
.service-card p { margin-bottom: 0; color: var(--muted); }
.service-arrow { display: flex; align-items: center; justify-content: space-between; gap: 10px; color: #9ba9c0; font-size: 1.35rem; }
.service-arrow::before { content: "נדבר על זה"; color: var(--blue-deep); font-size: .78rem; font-weight: 900; }

.hero-section { position: relative; overflow: hidden; background: var(--ink); color: white; }
.hero-section::before { content: ""; position: absolute; width: 500px; height: 500px; top: -220px; left: -100px; border-radius: 50%; background: rgba(36,107,254,.28); filter: blur(18px); }
.hero-section .container { position: relative; }
.hero-section .eyebrow { color: var(--mint); }
.hero-section .eyebrow::before { background: var(--mint); }
.hero-section h2 { max-width: 720px; }
.hero-section p { color: #b9c8e1; }
.hero-feature-grid { display: grid; grid-template-columns: 1.1fr .9fr; gap: 36px; align-items: center; }
.hero-feature-grid .chat-link { transform: rotate(-1deg); }
.hero-feature-grid .chat-link:hover, .hero-feature-grid .chat-link:focus-visible { transform: rotate(0) translateY(-5px); }
.feature-list { display: grid; gap: 14px; margin: 30px 0; }
.feature-item { display: flex; gap: 15px; align-items: flex-start; }
.feature-icon { flex: 0 0 35px; width: 35px; height: 35px; display: grid; place-items: center; border-radius: 11px; color: var(--ink); background: var(--mint); font-weight: 900; }
.feature-item strong { display: block; margin-bottom: 2px; }
.feature-item span { color: #9eafd0; font-size: .92rem; }

.process-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 14px; }
.process-card { padding: 25px 21px; border-top: 3px solid var(--blue); background: white; }
.process-card .service-number { display: block; margin-bottom: 31px; }
.process-card p { margin: 0; color: var(--muted); }
.audience { background: #eaf0ff; }
.audience-grid { display: grid; grid-template-columns: .75fr 1.25fr; gap: 70px; align-items: start; }
.audience-list { display: grid; grid-template-columns: repeat(2, 1fr); gap: 12px; }
.audience-list span { padding: 18px; border: 1px solid #cfdaf5; border-radius: 15px; background: rgba(255,255,255,.66); font-weight: 800; }

.contact-section { background: white; }
.contact-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 50px; align-items: end; }
.contact-card { padding: 30px; border: 1px solid var(--line); border-radius: var(--radius-lg); background: var(--paper); }
.contact-row { display: flex; align-items: center; justify-content: space-between; gap: 20px; padding: 15px 0; border-bottom: 1px solid var(--line); }
.contact-row:last-child { border-bottom: 0; }
.contact-row span { color: var(--muted); font-size: .9rem; }
.contact-row a { color: var(--blue-deep); font-weight: 900; direction: ltr; }
.contact-note { color: var(--muted); font-size: 1.08rem; }
.topic-note { display: inline-block; margin: 0 0 19px; padding: 8px 12px; border-radius: 10px; color: var(--blue-deep); background: #eaf0ff; font-size: .9rem; font-weight: 900; }

.page-hero { padding: 75px 0 70px; background: linear-gradient(135deg, #eef4ff, #f8fbff); }
.page-hero h1 { max-width: 800px; }
.page-hero p { max-width: 690px; color: var(--muted); font-size: 1.12rem; }
.product-label { display: inline-flex; align-items: center; gap: 9px; margin: 0 0 23px; padding: 7px 12px; border: 1px solid #bdd0ff; border-radius: 999px; color: var(--blue-deep); background: rgba(255,255,255,.75); font-size: .78rem; font-weight: 900; }
.product-label::before { content: ""; width: 8px; height: 8px; border-radius: 50%; background: var(--blue); box-shadow: 0 0 0 5px rgba(36,107,254,.13); }
.page-grid { display: grid; grid-template-columns: .9fr 1.1fr; gap: 50px; align-items: start; }
.chat-demo { position: sticky; top: 100px; }
.chat-demo .chat-window { box-shadow: var(--shadow); }
.demo-controls { display: flex; flex-wrap: wrap; gap: 8px; margin-top: 15px; }
.demo-button { cursor: pointer; border: 1px solid #cbd7ea; border-radius: 999px; padding: 8px 12px; background: white; color: var(--blue-deep); font-size: .82rem; font-weight: 800; }
.demo-button:hover, .demo-button:focus-visible { border-color: var(--blue); background: #eef4ff; }
.demo-note { margin: 13px 0 0; color: var(--muted); font-size: .78rem; }
.hero-detail-copy { padding: 12px 0; }
.hero-detail-copy h2 { font-size: clamp(2rem, 4vw, 3rem); }
.detail-card { margin-top: 18px; padding: 24px; border: 1px solid var(--line); border-radius: var(--radius-md); background: white; }
.detail-card p { color: var(--muted); margin-bottom: 0; }
.detail-card strong { display: block; margin-bottom: 5px; }

.legal { max-width: 800px; padding: 72px 0 110px; }
.legal h1 { font-size: clamp(2.5rem, 5vw, 4.5rem); }
.legal h2 { margin-top: 40px; font-size: 1.7rem; }
.legal p, .legal li { color: #53637d; }
.legal a { color: var(--blue-deep); text-decoration: underline; text-underline-offset: 3px; }

.site-footer { padding: 46px 0 75px; color: #aebbd2; background: var(--ink); }
.footer-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 40px; }
.site-footer .brand { color: white; }
.site-footer .brand-mark { color: white; }
.site-footer .brand small { color: #8ea0bf; }
.footer-copy { max-width: 450px; margin: 17px 0 0; color: #9dadc7; font-size: .9rem; }
.footer-links { display: flex; flex-wrap: wrap; align-content: start; justify-content: flex-end; gap: 9px 20px; color: #c3cee0; font-size: .88rem; }
.footer-links a:hover, .footer-links a:focus-visible { color: var(--mint); }
.footer-meta { grid-column: 1 / -1; display: flex; justify-content: space-between; gap: 20px; padding-top: 25px; border-top: 1px solid rgba(255,255,255,.12); color: #7789a8; font-size: .8rem; }

.whatsapp-float { position: fixed; right: 22px; bottom: 22px; z-index: 30; display: inline-flex; align-items: center; gap: 9px; padding: 12px 16px 12px 13px; border-radius: 999px; color: white; background: var(--whatsapp); box-shadow: 0 10px 28px rgba(17, 113, 52, .29); font-size: .91rem; font-weight: 900; transition: transform .2s ease, box-shadow .2s ease; }
.whatsapp-float:hover, .whatsapp-float:focus-visible { color: white; transform: translateY(-3px); box-shadow: 0 15px 32px rgba(17, 113, 52, .36); }
.whatsapp-icon { width: 24px; height: 24px; }

@media (max-width: 900px) {
  .hero-grid, .hero-feature-grid, .page-grid, .audience-grid { grid-template-columns: 1fr; }
  .chat-demo { position: static; max-width: 650px; }
  .service-grid { grid-template-columns: repeat(2, 1fr); }
  .process-grid { grid-template-columns: repeat(2, 1fr); }
  .intro-band-inner { align-items: flex-start; flex-direction: column; }
  .footer-links { justify-content: flex-start; }
}
@media (max-width: 650px) {
  .container { width: min(var(--max), calc(100% - 30px)); }
  .header-inner { min-height: 68px; }
  .header-actions { gap: 8px; }
  .nav { gap: 12px; font-size: .8rem; }
  .nav a:not(.header-cta) { display: none; }
  .header-cta { padding: 8px 13px; }
  .login-button { padding: 6px 8px; font-size: .72rem; }
  .hero { padding-top: 53px; }
  .section { padding: 76px 0; }
  .service-grid, .process-grid, .audience-list, .contact-grid, .footer-grid { grid-template-columns: 1fr; }
  .footer-meta { grid-column: auto; flex-direction: column; gap: 7px; }
  .whatsapp-float { right: 14px; bottom: 14px; padding: 13px; }
  .whatsapp-float span { display: none; }
  h1 { font-size: clamp(2.55rem, 13vw, 4.3rem); }
}